Every picture tells a story. You as a business owner wants to use the right images to convey what your business is about and the message you want to give to potential customers. That being said most small business owners pay little attention to the pictures and colors that are used in their website and marketing materials leaving that all up to other people.
Choosing the right images can build trust and familiarity with your brand and encourage customers to buy. Color and pictures invoke emotions and almost all buying decisions are based on emotion and not on logic. That’s one of the reasons images are so powerful and why you need to choose the right ones.